
The moisturizer a mom chooses becomes the whole family's moisturizer.
From pregnancy and postpartum to baby.
Carefully made at our Hokkaido factory, Kitaguni Horse Oil Pure has little of the typical odor.
- 20g: for those who want to try it first, and for carrying with you
- 60g: for daily whole-body care, to share with the whole family
*Subscriptions are available for delivery within Japan only.
You can check your next shipment date and how to cancel on the page below.
Subscription details hereDo any of these sound familiar?
- I want to moisturize every day during pregnancy, but I don't know what to choose.
- I want to moisturize, but I'm sensitive to fragrance
- I'm looking for moisturizing care that is also safe for my baby
- Because the whole family will use it, I care about the ingredients
- I'm curious about horse oil, but worried about the smell

From pregnancy and postpartum to baby.
One moisturizer to stay by your family's side.

When dryness around your belly starts to bother you, make it a daily moisturizing habit.

Moisturizing care for when dryness around intimate areas is a concern.

Gently care for delicate skin during breastfeeding with daily moisturizing.

From the day your baby is born, for the whole family.
Why people choose Kitaguni Horse Oil Pure
Carefully made at our Hokkaido factory
Each one is carefully finished using our own refining method.
No typical horse oil odor
A special process of repeated refining and filtration reduces the odor typical of horse oil.
For the whole family
For daily moisturizing care during pregnancy, after birth, and for the whole family.
Customer voices
I started using it before my belly grew. It spreads well, and I'm happy that the whole family can use it.
I heard it can also be used for breastfeeding-period care. Because it is additive-free, I can keep using it with peace of mind.
I bought it after hearing it can be used on a baby's skin. This one product covers skincare for the whole family.
I thought horse oil would smell, but once I actually used it the smell didn't bother me and I could use it every day.
Frequently asked questions
Can I use it during pregnancy?
Yes. Because it is an additive-free formula, it can be used widely from pregnancy through the postpartum period. If you are concerned, we recommend doing a patch test first.
Can I use it on my baby?
It can be used on a baby's delicate skin. Kitaguni Horse Oil Pure is 100% horse oil, an additive-free formula made without parabens, synthetic fragrance, or colorants. When using it for the first time, apply a small amount to an inconspicuous area such as the inner arm and check that no redness or itching appears before use. If redness, itching, or similar reactions occur, stop using it. If your baby has any skin concerns, please consult a pediatrician or dermatologist before use.
How should I use it on my baby's face and body?
Take a small amount in your palm, warm it with your body heat until soft, then gently work it into the skin. Applying too much at once can feel sticky, so start with a small amount and add a little at a time to areas where dryness is a concern. Use it at times when skin dries easily, such as after a bath.
Does it have a horse oil smell?
Kitaguni Horse Oil uses our own refining method, aiming for a finish where the smell is hard to notice, so it is easy to use even if you have the impression that "horse oil smells."
Can I use it on my face?
Yes. You can use it all over your face, as well as on your hands, elbows, knees, heels, and the rest of your body. For areas where dryness is a concern, layering it on is also recommended.
Can I use it on intimate areas?
Yes. It can also be used by those concerned about dryness around intimate areas or mucous membranes, and it can be used on the nipples too. When using it for the first time, we recommend doing a patch test on an inconspicuous area first.
Can I cancel a subscription at any time?
Yes, you can change, skip, or cancel at any time. For details, please see "About subscriptions".

Starting today, part of your family's every day.
Free shipping across Japan. Subscriptions can be cancelled at any time.
- Free shipping across Japan
- Cancel subscription anytime
- Additive-free formula
[Kitaguni Horse Oil Pure]
A simple horse oil with no added fragrance oil.
Made from edible horse fat and refined through multiple stages by our own method. It is snow-white and smooth, with little of the typical horse oil odor or stickiness, so it feels light on the skin.
Ingredients: Partially hydrogenated horse oil, tocopherol
Horse oil is known as an oil that blends easily with human sebum. Kitaguni Horse Oil Pure is refined repeatedly and carefully finished one jar at a time at our factory in Hokkaido.
For moisturizing dry areas such as the face, hands, elbows, knees and heels. It can also be used for everyday body care during pregnancy and after birth, and to moisturize a baby's delicate skin.
Before first use, please try a small amount on the inside of your arm. Watch for any skin irregularities while using it, and stop using it if any occur.
*The 60g size ships free within Japan.
*For a baby's skin, we recommend "Pure," which contains no fragrance oil.
*Contains tocopherol (vitamin E) to prevent oxidation.
*To slow oxidation, we recommend storing it in a cool place.
*Results vary from person to person.
*If it does not suit your skin, stop using it and consult a doctor.
#HorseOil #Skincare #Moisturizing #Cream